Ways of working
How clients
engage Poulz.
Two ways in. A monthly retainer for brands that need constant content. A bespoke project for everything from a single social video to a full brand campaign. Same studio, same senior team, different gears.
[01] Retainer model
Speed and
momentum.
Built around a live content backlog. Briefs go in, finished assets come out in days, and the backlog keeps moving. Less back and forth, more output.
01
Submit brief
Send through what you need. A single video, a week of content, a month of social.
02
Build the backlog
We turn briefs into a live content backlog you can see, prioritise and reshuffle.
03
Work request by request
We move through the backlog one item at a time so nothing stalls behind a bigger build.
04
Deliver in days
Finished assets land in days, not weeks. Channels stay fed without a content gap.
05
Fast feedback
Revisions happen in hours. Tight loops, less back and forth, no email threads going cold.
06
Move to the next
Once an item is signed off we move straight onto the next. Momentum stays high all month.
[02] Bespoke model
Crafted
end to end.
For one-off pieces, from a single social video to a full brand film. Every project is built from concept to delivery with the same AI-powered production engine.
01
Submit brief
Tell us what the project needs to do. Audience, channels, ambition, deadline.
02
Concept development
We shape the creative idea before any production work begins.
03
Script
We write the script and lock the narrative.
04
Characters
Character design and development to suit the brand and story.
05
Locations
Location development and visual world building.
06
Voiceover
Voice selection and direction.
07
Music
Music selection and sound design.
08
Production
Full AI-powered production of the final piece.
09
Delivery
Final assets delivered in every format and ratio you need.
[03] Comparison
Choose the way of working
that fits the job.
Traditional production
- Weeks of planning
- Shoots, crews and locations
- Multiple stakeholders
- Higher production overheads
Poulz retainer
- Submit briefs
- Build a content backlog
- Deliver in days
- Continuous output
- Fast feedback cycles
Poulz bespoke
- Concepts
- Scripts
- Characters
- Locations
- Voiceover and music
- One-off social content
- Campaign assets
- BVOD creative
- YouTube pre-rolls
[04] The team
A small,
senior team.
More than 20 years of advertising, creative and content experience. The people you speak to are the people creating the work.
No layers of account managers
No hand-offs to junior teams
No bloated agency structures
Direct line to creators and decision makers
What that means for you
- Faster communication
- Faster turnaround
- Better quality control
- More efficient delivery
